The Entrepreneurs

Startrack ORIAs Finalists Announced

  • Written by Michelle Simmonds

The 2017 StarTrack ORIAS Finalists were announced today at the Ivy Ballroom in Sydney, attended by close to 200 retailers and technology providers. The annual event showcases retail leaders and the outstanding work they achieve in the industry.


Six finalists were announced in each category, all celebrating the brilliance and tenacity of Australia and New Zealand’s spirited online and multi-channel retailing heroes.


Now in its 8th year, the ORIAS includes a fantastic line up of categories, including Best Pureplay Online Retailer, Best New Online Retailer, Best Small Independent Retailer, Best Multichannel Retailer, Best In-Store Initiative, Best Pop-Up Experience, Best Online Retail Marketing, Best Site Optimisation & Design, Mobile Commerce Site/Application, Best Social Commerce Initiative, Best Omnichannel Customer Service, Best International Conqueror, Best Bootstrapped Growth Initiative, Industry Recognition, People’s Choice, and People’s Choice – Small Business.


This year saw a record number of submissions (a 21% increase on last year) and of unique companies entering (50% increase).


Event Director, Alice Kuepper said the StarTrack ORIAS is proving to be Australia’s showpiece eCommerce event, recognising Australia’s online platforms.

The StarTrack ORIAS has truly established itself as the jewel in the crown of all eCommerce events in Australia. The partnership with StarTrack has truly elevated the popularity and importance of the award as it continues to grow year on year. The increased number of unique companies entering is also a reflection of the great things happening in the Australian retail industry.”


The unprecedented quantity and quality of entrants this year shows how much the industry values the award and the recognition it brings. Through the partnership with StarTrack and the People’s Choice Award we are inviting the consumer to participate, as they are the ultimate judges of success.”


Australia Post General Manager eCommerce & International, Ben Franzi said the partnership reinforces Australia Post and StarTrack’s commitment to helping online retailers excel in the growing eCommerce space.


“Our major sponsorship of the awards reflects our ongoing commitment to helping local businesses succeed. We congratulate this year’s StarTrack ORIAS’ finalists for their unwavering commitment to their customers and eCommerce industry leadership.”


The StarTrack ORIAS gala dinner will take place on July 27 at the ICC Sydney Exhibition Centre, Darling Drive, Sydney. Hosted by MC Osher Gunsberg, the evening will see around 800 guests celebrate the incredible achievements of Australian retailers as they enjoy a stellar line-up of entertainment.


Artist Brad Blaze (back by popular demand) will also be on hand to reveal the winner of the Industry Recognition Award via speed painting, while major event partner StarTrack will again announce the Finalist of the People’s Choice Awards and People’s Choice Awards – Small Business.

The official after party, sponsored by Afterpay, will still take place at Marquee at The Star, Sydney and will keep everyone up and dancing until the early hours.




Best Pureplay Online Retailer

  • Booktopia
  • Catch of the Day
  • Nourished Life
  • Tinyme
  • Vinomofo


Best New Online Retailer

  • Cool Clutch
  • FitMyCar
  • Only Mine
  • partsales
  • Royal Essence
  • Wholesome Hub


Best Small Independent Retailer

  • BNT Curvy
  • Flora & Fauna
  • Hunting for George
  • Mountain Bikes Direct
  • The WOD Life


Best Multichannel Retailer

  • BWS
  • General Pants Co
  • Platypus
  • Supercheap Auto
  • The Daily Edited
  • Woolworths


Best In-Store Initiative

  • Icon By Design
  • Mon Purse
  • Myer
  • R.M.Williams
  • Speedmaster
  • Woolworths


Best Pop-Up Experience

  • Grace Loves Lace
  • Krispy Kreme Australia
  • Menulog
  • Princess Polly
  • Williams-Sonoma Australia


Best Online Retail Marketing

  • Adore Beauty
  • birdsnest
  • Mon Purse
  • Princess Polly
  • Showpo
  • Yellow Octopus


Best Site Optimisation & Design

  • Adore Beauty
  • General Pants Co
  • Hunting for George
  • R.M.Williams
  • Showpo
  • SurfStitch


Mobile Commerce Site/Application

  • Adore Beauty
  • Booktopia
  • Catch
  • General Pants Co
  • Get Wines Direct
  • Tinyme


Best Social Commerce Initiative

  • Box For Monkeys
  • Nourished Life
  • Pottery Barn
  • Princess Polly
  • Showpo
  • Thankyou


Best Omnichannel Customer Service

  • Birdsnest
  • BNT Curvy
  • InStitchu
  • R.M.Williams
  • The Daily Edited
  • Tinyme

Best International Conqueror

  • Amcal Pharmacy - Sigma Pharmaceuticals
  • Cotton On
  • Mon Purse
  • R.M.Williams
  • Speedmaster
  • Tinyme


Best Bootstrapped Growth Initiative

  • Active Creatures
  • BNT Curvy
  • Flora & Fauna
  • Hunting for George
  • Showpo


Industry Recognition

  • Ben Hare, Tinyme
  • Kate Morris, Adore Beauty
  • Lee  Hardham, Brauz
  • Megan Ziems, Grace Loves Lace
  • Nathan Huppatz,
  • Nick Molnar, Afterpay
  • Tony Nash, Booktopia
  • Wayne Baskin, Booktopia


People’s Choice

  • Booktopia
  • Catch
  • Pillow Talk
  • Princess Polly
  • Showpo


People’s Choice – Small Business

  • ADRL eBay Store
  • Arlo and Co
  • Beserk
  • Hunting for George
  • Skinnymixers
  • Uncle Jack


For more information visit


#ORIAS T: @eretailer F: @OnlineRetailerAUS L: Online Retailer Australiasia


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