Our report reveals a surprising business buyer behaviour.
Understanding Business Buyers’ Purchasing Behaviours
Whether you are selling a business, looking to buy a business or you are a business broker, it is essential to understand buyers’ purchasing behaviours.
You may think that the more businesses you look at to buy, the more likely you are to get the best business at the best price. However, Zoran Sarabaca, Founder of Xcllusive Business Sales, says that is not always the case.
“Our research shows that nearly half of all business buyers only look at one business before making a decision. There’s a couple of reasons for this: many of these buyers are industry buyers that we approach directly when we have a business for sale within their industry.
Research by Xcllusive Business Sales shows that 22.7% look at 2-5 businesses before buying, 11.4% look at 6-10, 11.4% look at 11-15 and 9.1% look at 15 or more businesses before buying.
“The more businesses you look at, the less chance you have of actually buying,” said Zoran.
“You get paralysed by all the data searching for the perfect business and end up with nothing. If that describes you, take some time to pause and think about what you really want and list your criteria. Then just look at those businesses that meet your criteria.
“You also need to be ready to move quickly so have your finances ready to go. Good businesses sell quickly to those buyers who know exactly what they want and only look at one business before buying.”
Zoran explained that looking at multiple businesses gives the impression you are a ‘tyre-kicker’ and brokers may not take you seriously and you may not get their full attention.
To the business seller, he says: “Don’t just rely on one way of marketing your business. If you do that, you are only reaching about a third of the market. That applies to all sizes of business.
“Find a business broker who will not only actively market your business but also take it directly to industry buyers. Marketed well, the best businesses will always sell at the best price.”
For more information contact Zoran Sarabaca of Xcllusive Business Sales on 02-9871-3331 or 0410-654-114