Business Telegraph

The Entrepreneurs

How Startups Can Stay Competitive in The Digital Age With Intelligent Automation

  • Written by Lauren Wiseman


It's no secret that startups are struggling in a highly competitive and overcrowded market. The main reason is that we now live in the digital age where technology rapidly evolves. This technology shapes how businesses operate. Companies that are early adopters may gain a significant advantage in the market, while companies that wait too long get left behind. 

Startups oftentimes don't have the resources to capitalize on the new technology, so they're trying to succeed with what little they have while actively competing against well-established and better-funded companies. 

Still, many startups do, in fact, manage to succeed, and the main reason is that technology helps them do it. One such type of technology is intelligent automation. As you might've guessed, intelligent automation is a combination of AI (Artificial Intelligence) and automation that help companies improve their operational efficiency. With that in mind, here are a few ways startups can stay competitive in the digital age by using this automation. 

Leverage it to analyze big data

Intelligent automation can be of great assistance when analyzing big data is involved. Big data can provide insightful information about consumers, their purchasing behavior, preferences, as well as provide information about upcoming trends that may impact consumer behavior. 

This information helps startups prepare for what comes next so that they're not left behind. You can, therefore, plan how to spend your limited resources and make the best of the opportunity at hand. 

In other words, analyzing big data allows you to make more strategic decisions while avoiding crucial mistakes. Data-driven strategies allow startups to, slowly but surely, gain a competitive advantage and remain afloat in a highly competitive landscape. 

Improves efficiency 

One of the main advantages of intelligent automation is its ability to improve your startup's operational efficiency. What that means is that it allows you to automate a lot of mundane and repetitive tasks that would otherwise require manual intervention. 

But that's not all. Intelligent automation allows you to automate entire business processes and orchestrate them into workflows. This helps you build products faster and more efficiently while also helping you reduce human error and improve time to market. After all, startups could use any advantage they can get their hands on, and improving operational efficiency is certainly one of them.

Managing your team

Every startup starts with a small yet effective team of well-organized people. However, as time goes by, your business will start to grow, and you'll need more people to help you manage every business task. The more people you have, the more difficult it becomes to manage them all. That said, intelligent automation can help you manage your team and help you ensure that everyone is at maximum efficiency. 

HR departments all around the world leverage this type of automation to manage employees. For example, the best rostering software Australia has to offer is used by numerous companies Down Under. The main reason is that automated software helps them manage multiple employees without making any mistakes. That way, no one gets overworked, and everyone gets enough free time to keep their morale, productivity, and motivation high.  

Better marketing

Now that every company operates online, marketing has also moved to the digital stage. This is one of the areas where every business, no matter how small, can succeed even with limited resources. Digital marketing allows every company to have a fighting chance in the market. You just have to be creative and innovative enough to make the best of what you have available. 

Technology once again comes to your aid, more specifically intelligent automation. It's no secret that the more you spend on marketing, the more effective your campaigns will be. This allows industry giants to dominate the market. 

However, even startups can compete against such giants if they leverage automation the right way. Therefore, intelligent automation in marketing is not just about automating various tasks. It's also about leveraging benefits, such as social listening, personalized messaging, campaign management, and others to bolster conversions and ensure business success. 

Competitive analysis

To succeed in a highly competitive market, you must know what your competitors are doing at all times. Investing in competitive analysis isn't always possible for startups. Fortunately, modern technology wasn't just designed to be effective and helpful but also designed to be affordable. 

In other words, even startups can leverage intelligent automation to help them conduct a competitive analysis on a larger scale. With advanced competitive analytics powered by automation, startups can know, at any moment, what their main competitors are up to. 

This will allow you to identify market gaps you can use to your advantage to outrun the competition. Moreover, it will also help you understand how to best utilize your resources to gain an advantage over your competitors, instead of overanalyzing their strengths and weaknesses until you come up with something less effective than desired.


Intelligent automation has become one of the greatest assets for startups. With it, you'll not just be able to remain competitive in the market, but you'll also be able to ensure business success more seamlessly. The key, however, is to know what to automate and when. 

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