Prime Supermarket Launches Fresh Quby Fruity Coin Banks PWP Collection, Developed by DTC World
- Written by: Telegraph Magazine
Four fruit-themed Quby coin banks are being released two weeks apart at all 24 Prime Supermarket outlets until 31 December 2026. Singapore-headquartered creative merchandise company DTC World handled the Quby licensing, character design, production and fulfilment.
BANGKOK, THAILAND – Media OutReach Newswire – 5 October 2026 – Prime Supermarket has launched the Fresh Quby Fruity Coin Banks, a purchase-with-purchase (PWP) collection of four collectible Quby coin banks. DTC World Corporation developed the merchandise and managed the project from licensing through to fulfilment.
The PWP runs from 1 October to 31 December 2026 at all Prime Supermarket outlets in Singapore. Shoppers earn one point for every S$10 spent and can redeem a Quby coin bank with five points plus a S$15 top-up, while stocks last. Terms and conditions apply.
The Fresh Quby Fruity Coin Banks are released in four drops:
- Cheery Apple — from 1 October
- Smarty Melon — from 15 October
- Happy Berry — from 29 October
- Lucky Banana — from 12 November
Four drops, four reasons to come back
The release schedule was designed to bring shoppers back. Instead of launching the full set at once, a new character arrives every two weeks, giving shoppers a fresh reason to return to Prime Supermarket throughout the three-month campaign and keep earning points towards the complete collection. The fruit theme ties the collectible to what Prime Supermarket stands for. Quby began as a set of messaging stickers and has since built a following across Asia. For this campaign, the character has been reimagined as an apple, a watermelon, a strawberry and a banana, linking the coin banks to the supermarket's fresh-produce focus and its tagline, "Everything Fresh, Everyday Prime." As coin banks, the collectibles also have an everyday use at home, on a desk or on a child's shelf.
"A good PWP gives shoppers a reason to come back, not just a reason to buy once," said Jason Cheng, Managing Director of DTC World. "By turning Quby into four fruit characters that arrive one at a time, we gave Prime's shoppers something to look forward to on every grocery run."
From licensing to finished merchandise
DTC World worked with Prime Supermarket from the early planning stage, starting with the campaign proposal and merchandise concept, the same end-to-end approach it takes on gift-with-purchase and PWP campaigns for brands across Asia. It then managed the Quby licensing, adapted and designed the four characters, and oversaw production and fulfilment. DTC World has produced licensed Quby merchandise for several brands, including a licensed Quby blind box series for 4Fingers, which was fully redeemed across Singapore, Malaysia and Indonesia.Hashtag: #PrimeSupermarket
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About DTC World
Founded in 2001, DTC World Corporation is a creative merchandise company headquartered in Singapore, with operations in Malaysia, Vietnam, Indonesia, Thailand, Cambodia and China. The company designs and produces campaign merchandise, gift-with-purchase premiums, licensed character merchandise and corporate gifts for consumer brands across Asia-Pacific, working from a brand's marketing objective rather than a product catalogue.
