Men's Weekly

.

Business Telegraph

.

Tia Lee’s Animation Series Takes a New Turn Fourth Episode Welcomes the Handsome Prince

  • Written by Telegraph Magazine

HONG KONG SAR - Media OutReach - 24 November 2022 - Tia Lee Yu Fen, Asian fashion icon, C-POP singer, film and television actress, released the fourth part of her "GOODBYE PRINCESS" animation series on 22 November.

With many twists and turns in the story, the latest episode is the most dramatic and romantic one in the series. The viewership figures of the "GOODBYE PRINCESS" animation and motion images MV pre-release campaign series has scaled new heights, with almost 70 million views to date.

In the fourth episode, "Pawn to Queen", Tia continues plunging downwards from the last episode; the puppet princess eventually lands on a chessboard. In this dreamland, she becomes a white pawn. On the other side of the chessboard, the queen reads the newspaper and commands the black chess pieces to attack. The white pawn keeps her calm and evades the attacks with agility, eventually reaching the opposite side of the chessboard. There, she sheds the white pawn uniform to regain her human form. In the background, a castle appears mysteriously as a handsome prince kneels down before her to declare his love for her.

Thematic image echoing content of the fourth animated episode.
Thematic image echoing content of the fourth animated episode.

Displaying Tia's fashion wisdom, "GOODBYE PRINCESS" MV pre-release campaign stylist, Sanshai, Style Director of Vogue Thailand, has hand-picked the Kanapot iconic dusty blue dress, Christian Louboutin heels and Alessandra Rich​ ear-rings for this videographic set.

Today, well-known UK top fashion and culture magazine ROLLACOASTER released a sneak review of the Winter 2022 cover, and announced that Tia Lee will be covering the Winter 2022 global print and digital issues to be released soon, in which Tia will talk about what to expect from Tia's new, globally-focused era. Tia wears Burberry's latest autumn and winter collections, presenting yet another side of Tia to her global fans. Previous ROLLACOASTER covers featured Justin Bieber, John Legend, Alicia Keys and other leading artists.



@leeyufen wears @burberry for @rollacoaster (Rollacoaster Magazine) Winter 2022 global cover
Photography by @studioioo
Words by @ericarana
Editor @ellaxwest
Visual Director @s.e.a.n.k
Executive Producer @babylee82 at @blcreativehouse
Styling by @ksy_0105 & @kimjeesoo.work at @es.consultancy
Hair by @enoclee
Make up by @ongibeauty
Nails by @nail.suji
Set Designer @setset_fromyj
Art Directors @aparna_aji @harry_conor
Production Director @bencrankbencrank
Producer @isabellacoleman_

The "Pawn to Queen" poster, released on 23 November, gave more details on the episode:

  1. When the princess falls in the beginning, she passes by a newspaper with the headline "Otaku Goddess". This appears again in the scene where the queen reads the newspaper.
  1. While fighting on the chessboard, the princess maintains her composure with a familiar look in her eyes. She shows the same determination to chase her dreams as she did in the first 3 episodes.
  1. Adding the handsome prince and his castle, the story builds towards a climax.


The typical fairytale would end here, with the handsome prince and gorgeous princess living happily ever after, but is "GOODBYE PRINCESS" such a straightforward story? Find out in the fifth episode, which will be released tomorrow (25 November)!

The fourth set of motion images and still photography for "Pawn to Queen" was released today together with Vogue Hong Kong, featuring an undaunted Tia on a chessboard, looking at a close to 8-ft plus tall queen with wrapped in newspaper headlines about her.

Episode 5 release schedule:

Animation:
25 November
Animation Poster:
26 November
Motion & still images:
28 November


Official press materials:

"GOODBYE PRINCESS" Animation Episode 4:
https://www.youtube.com/watch?v=7Gxw1FP7rAw

"GOODBYE PRINCESS" Episode 4 Poster:
https://www.instagram.com/p/ClS1aleNFGw/?hl=en

https://www.facebook.com/photo/?fbid=682690586557499&set=a.231904644969431 (for downloading)

"GOODBYE PRINCESS" Episode 4 Still Image:
https://www.instagram.com/p/ClVad-oPLNC/ https://www.facebook.com/photo/?fbid=687955699364321&set=a.231904644969431 (for downloading)

"GOODBYE PRINCESS" Episode 4 Motion Image:
https://youtu.be/Q5yGZ5b2f0Y




ROLLACOASTER UK Cover:


https://www.instagram.com/p/ClUA1Swtnyk/

https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)

Vogue Hong Kong「The Voice」Cover:


https://www.instagram.com/p/Ck7_neKsh_w/

https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)



Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

About Tia Lee:

Tia Lee Yu Fen (李毓芬), born in Taipei, is an Asian C-POP singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue's social media channels.

Entrepreneurs & Leaders

Why Accounting Firms Melbourne Are Essential for Business Financial Management

Financial management is a critical aspect of running any successful organisation. Businesses must carefully track income...

How International Enterprises Coordinate Distributed Editorial Teams

As international businesses grow across regions, languages and digital channels, editorial coordination is one of the ...

Using Engagement Data to Refine Content Architecture: Turning Insights into Structural Improvements

One of the greatest assets of digital is engagement data. Scroll depth, click-through rates, time on page, and convers...

Building a Better Smile Business: Entrepreneurship in Australian Oral Care

Australia’s dental industry is evolving rapidly, driven by growing awareness of oral health and a rising demand for co...

When to Pivot: Signs Your Organizational Change Strategy Needs Adjustment

Organisational change rarely goes exactly as planned. A strategy might look solid on paper, with a detailed implementati...

How Automated Shipping Cuts Errors and Saves Money in Your Warehouse

Running a warehouse is tough. Mistakes pile up quickly, and every error costs you time and money. Manual shipping proc...

How First Aid Skills Can Save Lives In Critical Moments?

Unexpected medical emergencies can occur anywhere, from busy streets and workplaces to homes and sports fields. The acti...

Your Complete Guide To Compliance And Care For Workplace First Aid Kits

Ensuring a safe working environment is a cornerstone of responsible business ownership. Beyond just good practice, it...

Understanding the Role of Material Lifting Equipment in Modern Workplaces

In many industries today, moving heavy items from one place to another is part of daily work. Whether in warehouses, c...