Men's Weekly

.

Business Telegraph

.

Backbase enters into an agreement with Danske Bank to enhance its digital customer experience

  • Written by Telegraph Magazine

The Backbase Engagement Banking Platform will enable Danske Bank to provide its customers with the best digital customer experience and the latest innovative solution

AMSTERDAM, NETHERLANDS - Media OutReach Newswire - 12 January 2024 - Backbase, the global leader in Engagement Banking, has made an agreement with Danske Bank, a leading Nordic bank based in Copenhagen, Denmark.

This agreement provides Danske Bank with access to Backbase's Engagement Banking Platform, which will progressively be implemented across our digital channels in the coming years. This will enable Danske Bank to offer its customers a continuously improved digital customer experience, as the enhanced flexibility allows it to tailor its business operations around customer journeys.

Frans Woelders, Chief Operating Officer at Danske Bank, highlights: “This engagement is a testament to our customer focus and our commitment to ensuring the best digital banking experience for the future. A new platform that works across the web, mobile apps, and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.”

Our Engagement Banking Platform plays a pivotal role in achieving:

  • Modernization and simplification of the existing IT landscape by reducing the number of silo-ed channel applications.
  • Mobile-first engagement model, establishing a customer-centric approach, seamlessly guiding customers between automated and expert advice.
  • Unified platform, consolidating data, business logic, and workflows into a single, customer-centric platform for efficient journey orchestration, benefiting both customers and bank employees.
  • Agility and freedom, enhancing flexibility to swiftly implement business capabilities and adapt to evolving market dynamics.
Christian Bornfeld, Head of Personal Customers and Financial Crime Risk and Prevention at Danske Bank, says: “This platform will allow us to take our interaction with customers through our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalization for our customers with great insights, increased proactivity, and easy access to assistance and advice.”

Jouk Pleiter, Founder and CEO of Backbase, shares, “We are thrilled to announce the engagement with Danske Bank, a visionary collaboration set to redefine the future of banking. Together, we will execute a bank-wide, digital transformation program and elevate Danske Bank's customer experience to new heights.”Hashtag: #Backbase, #digitalbanking, #engagementbanking, #omnichannel, #bankingplatform



The issuer is solely responsible for the content of this announcement.

Backbase

Backbase is on a mission to re-architect banking around the customer.

Backbase created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, empowering banks to accelerate their digital transformation. From customer onboarding to servicing, loyalty, and loan origination, our single platform — open and frictionless, with ready-to-go apps — improves every aspect of the customer experience. Built from the ground up with the customer at the heart, our Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Forrester, Gartner, Celent, Omdia, and IDC continuously recognize Backbase’s category leadership. Over 120 financial institutions around the world have embraced the Backbase Engagement Banking Platform - including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, Banque Saudi Fransi, BRD, Citibank, Citizens Bank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, RBC, Standard Bank, Saudi National Bank, Société Générale, Truist, and TPBank.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Milano, New York, Singapore (Asia HQ), Sydney, and Toronto.


Entrepreneurs & Leaders

Embracing Change in Business: Turning Challenge into Opportunity with the Help of a Business Mentor

In today’s fast-paced, unpredictable and ever-changing business world, change in business is not just inevitable – it’...

Why Hiring a Digital Marketing Agency in Sydney Is a Smart Move for Growing Brands

In the competitive world of online marketing, standing out in a crowded digital space is no easy task. Businesses acro...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. ...

Boss Air Suspension and Superior Engineering: Advanced Suspension Technologies

The evolution of 4WD suspension reaches new heights with systems from Boss Air Suspension and Superior Engineering. Th...

What to Look for When Replacing Outdated Hose Fittings in Your Production Line

Over time, even the most robust equipment starts to show wear, and one of the most overlooked yet vital components in th...

Why Promotional Products Still Matter in a Digital World in Australia

In an age dominated by digital marketing, tangible branded merchandise still holds significant power. Promotional prod...

Wang Chuanfu Attends BYD Harmony’s 100th Overseas Store Opening

                                                                 Dignitaries inaugurate the new storeOn July 12, 2025, M...

A Step-by-Step Guide on How to Open Company in Poland

Poland continues to be a highly attractive destination for global entrepreneurs seeking new opportunities within the E...

What Sets a Top Commercial Plasterer Contractor Apart in Melbourne’s Competitive Market

Melbourne’s commercial construction scene moves fast. Whether it is a retail space on Chapel Street, a high-rise offic...