Jollibee Group Opens First Tiong Bahru Bakery in the Philippines
- Written by Telegraph Magazine
MANILA, PHILIPPINES - Media OutReach Newswire - 23 January 2025 - The Jollibee Group is stepping into the new year with sustained momentum as it inaugurated the first Tiong Bahru Bakery branch in the Philippines— its first foray into fresh viennoiseries and handmade pastries—on January 13.
Originally hailing from Singapore, Tiong Bahru Bakery is known for its croissant and other expertly handmade pastries using the finest French ingredients. It now has 21 branches in Singapore. Its first store in the Philippines is located at the Verve Residences Tower 2, Bonifacio Global City (BGC) in Taguig City, Philippines.
"Introducing Tiong Bahru Bakery to the Philippine market aligns with our commitment to providing Filipinos with exciting, world-class dining experiences," said Ernesto Tanmantiong, Global President and CEO of the Jollibee Group.
"This marks the first international branch of Tiong Bahru Bakery, and we are proud to open it here in the Philippines. We deeply appreciate the support of our exceptional partners—Titan Dining, Ayala Malls, and Taguig City—who have been instrumental in bringing this vision to life. We look forward to seeing this collaboration thrive, blending local and global culinary traditions, as we continue spreading the joy of eating," Tanmantiong added.
Homey Neighborhood, Exceptional Viennoiseries
Tiong Bahru Bakery's strength lies in its passion for excellence, showcased in its exceptional offerings: the signature flaky and buttery croissant, the indulgent Pain Au Chocolat, the bestselling sweet and rich Kouign Amann, the savory Za'atar Miso Eggplant Sandwich, and the zesty, refreshing Lemon Tart. Completing customers' Tiong Bahru Bakery dining experience is the good coffee from sustainably sourced beans produced by Common Man Coffee Roasters.
"For years, the Tiong Bahru Bakery has been synonymous with serving the epitome of croissants and an array of delectably unique creations. Now, with its arrival in the Philippines, we want the location to be the people's go-to spot where they can indulge in freshly baked products while soaking in the store's inviting ambiance," said Joseph Tanbuntiong, CEO of Jollibee Group Philippines.
Tiong Bahru Bakery's commitment to honoring the true craft of artisanal baking has been in its DNA and is supported by the use of the finest French ingredients paired with the careful creation of the viennoiseries using the time-honored techniques.
"Our signature croissants take three whole days to perfect—a process that involves careful fermentation, layering, proofing, and baking to achieve that golden, flaky finish that we and our customers love. These techniques are a testament to the skill and dedication of our bakers and our belief that great food is worth the time and effort," said Tiong Bahru Bakery's General Manager Matt McLauchlan.
The Tiong Bahru Bakery in Taguig City, Philippines is open daily from 7 a.m. until 10 p.m. For more information, follow Tiong Bahru Bakery on Facebook or visit the Jollibee Group official website for store details and updates.
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About Jollibee Group
Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world's fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries.
The Jollibee Group's portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
The Jollibee Group has recently completed the transfer of ownership and management of Tim Ho Wan to Jollibee Group's wholly-owned subsidiary Jollibee Worldwide Pte. Ltd. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
