News from Asia

Tue May 12

Jollibee Emerges as Vietnam's No. 1 QSR, According to Euromonitor

Key Highlights:

No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network
250+ stores across 50+ provinces: Sustained expansion since market entry in 2005
Strong local relevance: Growth driven by localized menu, superior taste, and consistent execution
~1.5 million students reached across 676 schools: Deep engagement with youth, supported by 500+ scholarships and a 15,000-attendee anniversary concert
Recognized by independent institutions: Named No.

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