Business Telegraph

Find a Tradie

Digital Marketing in 2020 – What Do You Need to Do?

  • Written by Diana Smith

No matter what you do and where you live, you need to remember that advertising your products and services is now more important than ever. With so many people offering the same things you are, becoming unique and easy to recognize is the only way to beat your competition. And one of the ways to do that is to rely on digital marketing. This branch of marketing has been getting increasingly popular in the 21st century, and if you want to make the most of it in 2020, here are a few digital marketing trends you might want to look into asap.

Rely on chatbots

Back in the day, people envisioned the future as a dystopian society where people were surrounded by helpful robots that could talk and think for themselves. While that’s not really the case now, that sort of future isn’t exactly totally impossible – at least in the world of the digital market. And the reason for that is quite simple and has one name: chatbots.

In short, this is an artificial intelligence software that provides customer support to anyone visiting your website in real-time, 24 hours a day. This idea comes with a number of benefits – it makes customer support much easier, cheaper, quicker, and more professional – which is why it’s definitely something you should consider introducing in 2020.

Make it visual

Even though most people don’t mind spending minutes and minutes reading about all those amazing services and products your company offers, the chance is not everyone is like that. This is why you should think about those people who aren’t exactly the biggest fans of reading and how you could turn them into paying customers. Luckily, the solution is quite simple: start making things more visual.

Instead of boring them with large chunks of text that sometimes don’t even tell them what they need to know, just make your content more visual-oriented, and you’ll solve all your problems at once. People respond to visual means of representation – such as graphs, sketches, posters, videos, and the always popular infographics – more quickly and easily, so be sure to incorporate these into your marketing strategy straight away.

Be ready to adapt and change

One of the problems with marketing nowadays is that people stick to just one strategy and tend not to change their approach until it’s too late. But, if you’re ready to adapt and change your angle if that’s necessary, you’ll be doing your business a huge favor and prevent it from being stuck in the past. So, what you need to do is track your progress regularly and decide when it’s time to do something new.

While this may sound simple and easy, it’s actually not, which is why you should consider getting some professional help. Collecting reports, analyzing them, and turning them into usable data needs to be done properly, which is why looking into one of those useful digital marketing reporting tools might be a good idea. These tools are intuitive, quick, responsive, and reliable, so it will help you track your digital marketing campaigns and then take them to the next level.

Set Up An Analytics Team

Creating click-worthy content and jaw-dropping ads are not enough - at least not anymore. You need to be able to develop an edge against larger corporations that have more resources. So how do you do that? Match their budget? Hire the same number of employees? No, all you need to do is match their strategy.

These big brands have an advanced analytics team that go through their big data. They find links and opportunities most people miss. If you want to create marketing campaigns that communicate to both the people and the algorithm - set up an analytics team. Big data is always a jumbled mess of facts and figures. You need to have a dedicated workforce to get the insight you need. While most companies imitate - you get to innovate. 

Reach out to influencers

With more and more people moving to Facebook and Instagram for discovering new products and services, companies all around the world realized that this is the area they need to explore next. This is why they reach out to influencers, globally or locally famous people who endorse their products and tell their followers about them.

Even though this method doesn’t seem like the best idea in the world, you’d be surprised to learn how many people actually trust certain influencers and everything they say. These people have the power to shape people’s minds, thus giving your products and services and products, which is always a good idea. If you want to take things to an even higher level, learn how AI will change this field in the future and find out why these marketing strategies are so popular everywhere around the world today.

There are lots of digital marketing ideas and trends you can look into if you want your business to blossom in 2020, so just take your pick and start introducing changes into your marketing before it’s too late!