Business Telegraph

Startup News

Serial entrepreneurs: bonkers or brilliant?

  • Written by Telegraph Magazine


While a typical entrepreneur comes up with a single idea, builds the brand and remains heavily involved in the day-to-day of the business long-term, a serial entrepreneur an elite type of person, who is constantly coming up with new ideas to launch creative endeavours and disrupt industries.

Serial entrepreneurs have an addiction to building something from scratch, and a deep-founded desire to innovate. They can spot a niche in the market and act quick enough to fill that gap before someone else does. This is exactly what Irene Falcone did with her first business and we dare say she’s doing it again with her latest venture, Sans Drinks.

No stranger to a start-up, Irene sold her first business in 2017 for the tidy sum of $20 million dollars. While some might call it a day after such a profitable sale, serial entrepreneur Irene only saw this as motivation to start all over again.

So, what is Sans Drinks and how did it come about? Irene’s passion for natural, toxin-free living saw her ditch alcohol around nine months ago, swapping it out for non-alcoholic alternatives. Not only did Irene notice an immense difference in her gut health, energy levels and skin; she also realised that very few places stocked delicious, high quality non-alcoholic alternatives.

Irene knew that non-alcoholic beverages had taken off in the UK, whilst options were so limited on our local shelves. Irene says this experience was the lightbulb moment she’d been waiting for and the catalyst for her new venture.

“I was standing in a bottle shop asking if they had non-alcoholic wine or beer and they looked at me as though I was absolutely crazy! It was exact the same look of judgement I received when I walked into a chemist and asked for a natural deodorant back in 2012. My whole body light up and I knew that this was what I needed to do. This was the next big thing and from that moment, Sans Drinks was born.” Irene says.

The thrill of the challenge is essentially what drives a serial entrepreneur and Irene knew she had a challenge ahead of her. She had previously experienced tremendous success with her first business Nourished Life, built it into a beauty empire and was sitting comfortably in her role as General Manager and Founder. So, what makes someone trade it all in to start from scratch and go back to running a warehouse and packing orders? Passion.

“I’m passionate about disrupting industries, providing options and providing better shopping experiences for the everyday Aussie. This year has seen us turn to ecommerce like never before and it made total sense that my next venture would also be an online retailer.

“I truly believe there’s a huge audience of Aussies wanting to practise mindful drinking and cut back on their alcohol intake. That said, we still want to feel included at social gatherings or relax with a nice wine at the end of the night.

“When I ditched alcohol, I realised how much better I felt without it. I didn’t really need it, nor did I like the way I felt when I drank. I’m not about being preachy or making anyone go sober, I just want to make delicious low-calorie, alcohol-free drinks readily available and break the stigma,” Irene says.

Irene wholeheartedly believes that Australia is about to experience a shift in behaviours and see our drinking culture turned on its head. So, is she bonkers or perhaps completely brilliant? We’ll let you decide.




Irene Falcone, CEO at Sans Drinks

Irene Falcone, mother of four and serial entrepreneur, has always had an eye for revolutionary business ideas and living a toxin-free life.

Entrepreneurs & Leaders

Fears That Won’t Let You Build a Good Relationship

There could be a few reasons why you are still single. Someone would say it’s the matter of appearance, others wou...

5 Benefits of Hiring First Page Agency For SEO Services

Search engine optimization is an effective digital marketing strategy that focuses on your website's ranking. Most...

Here’s how document workflow solutions make your work more efficient

Creating, editing and drafting documents can be a routine and wearisome task for lawyers. By implementing the docu...

Enhance Your Business with E-Signing Solutions

Everyone who is looking for a reliable and effective method to take the business to the next level will be absolutel...

How Hazardous Waste and Heavy Metals Should Be Disposed Of In Melbourne

Wearing gloves, a lab coat, eye protection, long trousers, and closed-toe shoes, you must treat the heavy atomic compo...

Top 6 Tips for Securing Your Business Property

Businesses, especially small enterprises, are a very tempting target for vandalism and theft. Imagine the sheer fr...

Tax Paradise For The Gambling Industry

Death and taxes. Few things are more certain than these two. Whoever is making money and however they are doing it...

The Convenience of Installing Commercial Lifts

Buildings often have more than two or three floors and for easier movement between floors for both people and good...

What is Steel Angle?

Steel angle is a basic type of roll-formed steel, molded by bending a single angle in a chunk of hot-rolled carbon s...

7 Reasons To Choose Aluminium Deck Railing

When it comes to choosing materials for your house, you want the best possible materials. Durability, affordabilit...

How Startups Can Stay Competitive in The Digital Age With Intelligent Automation

It's no secret that startups are struggling in a highly competitive and overcrowded market. The main reason is tha...

5 Ways Influencers Get Famous

So, what are the best ways to get famous online? The question of how influencers like Cole Sprouse, Bitconnect guy...

New Coffetek M5 Vitro Delicious drinks with fresh milk

Coffetek has announced its new automatic M5 Vitro coffee machine, the latest development in the successful Vitro s...

Solar panels: how to save the planet while saving money

The planet needs as much help as possible. Pollution emissions, accumulated waste, and the negative impact of our ...

TradingCrypto Launches a New Website for Crypto Trading

TradingCrypto has recently announced the launching of a new platform, where retail traders have the unique opportunity...

5 Tips for Taking Your Startup's Sustainability to the Next Level

In the past several years, companies have become more prudent when it comes to eco-friendly initiatives, especiall...

Economy to Bounce Back in 2021 - Is Your Business Ready for It?

Here’s a bit of much needed good news: According to many financial experts, things are getting back on track in 2021. It...

Quick SEO: How To Develop an SEO Strategy

Having an effective SEO (Search Engine Optimisation) strategy in place is paramount to the success of your website or ...

Top SEO Mistakes You Can Make

When it comes to SEO, there are many things that you need to know. You can do things the right way or you can do thing...

4 Amazing Tricks To Capturing Awesome Birthday Photos

Birthdays are among the special days in everyone’s life. The day comes with a package of fun. From blowing the can...

4 Excellent Tricks For Winning A Work Compensation Case

Did you suffer an injury at the workplace? While a workplace has different safety measures, it is not immune. Work...

4 Master Key Tips To Becoming A BJJ Champion

Are you a BJJ enthusiast? Brazilian Jiu-Jitsu or BJJ is an amazing art for enhancing your strength and self-defens...

4 Little-Known Secrets For Picking Amazing Furniture For Your New House

Furniture is a life breather in any room. After acquiring your new house, your next role is to bring in some furni...

4 Notable Signs Of A Burst In Your Supply Pipes

You get to your kitchen or toilet and notice that the walls are wet. Your carpet is also getting soaked. Every poi...

Writers Wanted


News Co Media

Content & Technology Connecting Global Audiences

More Information - Less Opinion