Business Telegraph

The Entrepreneurs

Ways to Improve Your Local Marketing Strategy

  • Written by NewsServices.com

Your local business is struggling. New customers are hard to come by. You’ve tried marketing, but it just doesn’t seem to be working. It’s the classic struggle for small businesses operating locally: you’re great with your bread and butter, but not so good at letting people know about it.

Don’t worry. You can turn your stagnant local marketing campaign around. And it doesn’t mean you’re going to have to take out a loan or get a second mortgage. These tried and tested methods require plenty of elbow grease, but little to no investment. 

Adopt the “Be Everywhere” Strategy

This one comes right out of Pat Flynn’s playbook (creator of the wildly successful smartpassiveincome.com): Be Everywhere. It’s the strategy that underpinned his early success, and it’s still a primary focus for him today.

This strategy isn’t just for websites or big money players. In fact, it works incredibly well for small businesses. So what is it? Exactly what it says on the tin: if you want to get more customers, you need to be where they are. 

Be active on Facebook, Twitter, Instagram. Start a podcast. Get over your shyness and put your face on YouTube. Write engaging blog posts. Connect with others in your space. Build relationships with your customers. 

Forget Email, Use Snail Mail 

When email marketing became all the rage, most businesses put traditional mail to the kerb. Too expensive, little results. Marketing online was the way to go.

For a while, this was true. People were just sick of getting way too much post through the door. Catalogues, bills, bank statements, flyers from the local pizza place (hey, still love those!), the list goes on. 

But these days, our mailboxes are inundated. We hit delete the second an email comes in. Email marketing still has its place, but it just doesn’t have the same ROI it used to.

Bolster your marketing efforts by going old school. 90% of people will open what you’ve got to offer. Start with something simple, like the thank you card strategy. It’s inexpensive, builds relationships, and leads to loyal customers.  

Invest in Local SEO 

No matter what kind of business you’re running, SEO is a cog of the marketing machine that you just can’t ignore. 46% of all searches on Google are for local businesses.

The fact is, people rely on search engines to find local products and services. If you’re not on that first page, you may as well be in the middle of nowhere. You can bolster your local search presence by doing some keyword research, writing decent content, and building relationships online. 

One of the great resources for this is Brian Dean. He adopts what experts call ‘white hat’ strategies, which won’t get your site penalized on Google. Avoid shills that promise results in a week, and be mindful if you decide to spend money on a local agency. 

Focus on Positive Reviews 

We’ve already mentioned just how important Google searches are for your business. This is the next step. Once potential customers find you, they need to read good stuff about you.

You need reviews from customers, no question. You want to aim for more than 4 stars. Now remember that you can’t give something in exchange for a review; this is against the terms of service on Google, for example. 

Instead, ask nicely. Send a follow-up email following a purchase. When you’ve delivered a product or service to a customer, tell them that you’d love a good review. You can even mention how important it is for a small local business. But don’t be pushy, or it’ll work the other way.

Top tip: if you do ever get a negative review, be professional. Respond in a calm and collected manner, but also don’t be afraid to counter or disprove. Just be nice about it. 


Put in the Effort = Reward 

These strategies will not pay out right away. Not each of them will be a home run. Yes, it’s going to be a lot of work. But it’ll be worth it. Promised. It may take a little bit of time, but once the floodgates open you may not be able to handle all of those new customers (first world problems, huh?).

Entrepreneurs & Leaders

How a day at the races can help you win clients

In today’s modern digital age, some may think that the days of wining and dining your clients are long past. In real...

14 Best Indoor Plants for Australian Homes

Your home is your sanctuary and adding plants can make it that much better. What you will need are plants that thriv...

Full Guide to No Deposit Free Spins

Free spins are bonuses given to spin the reel for free a certain number of times in different types of slots. Usuall...

Stripe Payment Methods: Top Payment Methods Supported By Stripe

Founded in 2009, Stripe is a fully-fledged payment method with impressive global coverage. It is a payment gateway...

IPE Decking

With an increasingly green society, it makes sense to make your deck choices environmentally friendly. Choosing IPE ...

Tips to Choose the Right Digital Agency for Your Business

Nowadays, a growing number of businesses have come to a point where they have to outsource digital marketing service...

Ways to Improve Your Local Marketing Strategy

Your local business is struggling. New customers are hard to come by. You’ve tried marketing, but it just doesn’t se...

How one can have a great reputation on Instagram

If you want to get Instagram followers, you are supposed to get yourself a great reputation here on this platform. S...

The Right SEO Agency Can Make All the Difference

There is a lot that goes into successfully marketing a business online. We all tend to put a general importance on t...

How to pick an engagement ring

How to Pick the Perfect Engagement Ring - Peter Franklin How to Pick an Engagement Ring — Borsheims Is i...

Nose news: 7 potential benefits of rhinoplasty

Rhinoplasty, or a nose job, is a cosmetic procedure designed to modify the nose’s appearance. These procedures can b...

Corporate Calendar - 5 Best Practices for Keeping Your Work Calendar Organized

Do you need to get those all-important corporate gifts and promotional products out on time for every marketing camp...

What can I purchase with a Low Doc Business Loan?

As a business owner or self-employed individual, approaching a traditional bank or lender for finance can be complic...

Buying Facebook Likes

Facebook is among the social networking platforms you should undoubtedly use If you'd like to generate some buzz or ga...

Betting Sites that Use Cryptocurrency

Crypto Sports Betting Sites When talking about crypto, the first currency that comes to mind is Bitcoin. A sport be...

Online Gambling Statistics in Australia

Aussies are among the world's most prominent gamblers, whether they're playing slots at a traditional casino or the ...

Why DIY Plumbing Will Do More Damage Than Good

When you’re having plumbing issues, it can be quite tempting to fix these yourself. Some plumbing issues look like e...

Understand More About Vehicle Detection Sensors

Within any traffic setup system, vehicle detection is an appropriate vehicle detection procedure. Vehicle detection ...

Top Three Benefits of Social Media Marketing for Businesses

While social media has made marketing so much easier, entrepreneurs should use social media creatively and strategic...

COVID Impacted Australian Businesses Find Alternative Revenue Through Print-on-Demand

Australian businesses with COVID impacted staff are struggling to find alternative revenue streams. One way they hav...

Enhance the Aesthetic Appeal of Your House by Design the Best Home Garden

The house I live in now oozes exclusive charm and elegance of its own, with its exquisite architectural design from ...

Is the Housing Market in a New Upward Trend?

The housing market in the United States has been on fire, with prices and sales surging due to low mortgage rates and ...

How do I get my stubborn dog to listen?

Dog experts are accustomed to hearing complaints from frustrated dog owners. Some of the things that they commonly h...

Launching a Startup Real Estate Business? Ideas to Learn from Display Homes

Investing in real estate is considered lucrative and draws many investors from far and wide. This isn't all rosy, as m...

Writers Wanted


NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion