Business Telegraph

The Entrepreneurs

The top 2022 marketing trends you need to know

  • Written by

The marketing world doesn’t stop for any pandemic. In fact, the recent pandemic only paved the way for digital transformation as people had to adapt to hybrid and virtual working strategies. After all, when it comes to marketing, the only thing a person can be sure about is that changes will continue to happen. So if you want to experience success in the marketing field this year, you must stay at the top of your game by learning about the latest marketing trends.

These trends will not only make you aware of the recent changes in the market but also help you realize how you can take advantage of the market and stay ahead of the competition. With that said, let us discuss some top marketing trends that you can expect in 2022.

1. Visual Advertisement

Advertisements are a way of communicating a message to sell a service or an idea. Advertisements have always incorporated some elements of visual representation. However, the main focus of visual advertisement in 2022 is on color psychology.

Color psychology is how each color impacts our perception and emotions of anything. For example, red often elicits passionate emotions such as energy, excitement, love, etc., and sometimes negative emotions such as anger, pain, danger, etc. On the other hand, the green color is often associated with positive things such as freshness, health, prosperity, etc.

The main focus of advertising techniques that use aspects of color psychology is to create a website design with colors and visuals that can elicit favorable responses. You can use colors to convey your message, incite some emotion, or bring something to focus on. These aspects of advertisement play with the mind's natural responses, which is just the extra push a person needs to perform some action.

2. Machine learning

Many companies are already using this new technology to shape their marketing strategy. For example, The New York Times uses machine learning to help track emotions, which helps advertisers target their consumers more specifically. The main reasoning behind this method is that advertisers realize that consumers want to make some changes in their lives. Therefore, machine learning is used to track and learn these emotions and motives through "motivation targeting."

This technique is essentially a study and analysis of what motivates the consumers to take some action. For example, if a person reads an article about how they can cook healthy meals, they will be naturally interested in products and services that aid the same goal.

Hence, the machine learning process allows users to accurately picture what a piece of multimedia conveys and what it says about the consumer. Then, it helps in identifying different patterns in the target audience's behavior, which then helps shape marketing strategies.

3. Diversity in the advertisement

Diversity isn't a fad that will go away over time. It has become the focal point for many marketing strategies in 2022. The reasoning behind it is to make the consumers feel represented and targeted. But the trickiest part is to utilize diversity advertising in a substantial and meaningful way. This is because it can quickly go from something that holds meaning and a message of representation to a tone-deaf advertisement that seems phony. Hence, advertisers have to carefully walk the thread to make something meaningful because one small mistake can quickly backfire.

Remember that diversity includes representation of different genders, races, ethnicities, etc., but it is not limited to those factors only. In fact, diversity also includes embracing a different point of view that has been marginalized for a long time. Therefore, advertisers must consider their consumers as ethnically and racially diverse and make marketing strategies accordingly.

4. Directness beats cleverness

While being clever in ads sounds like the perfect way to go about an advertisement, consumers want the opposite. The reason is that the pandemic and the overdose of screen time have put consumers off advertisements. The sheer amount of visual material presented to them day after day has resulted in any cleverness losing its touch. Therefore, it is better to be more direct than incite any frustration from the consumer by being indirect or clever.

Your focus should be on creating advertisements that convey qualities such as knowledge, convenience, efficiency, and friendliness. Your message should be reliable and solid, meaning it should leave no room for uncertainty.

5. Better techniques for brand integration in content

Now that many streaming platforms have launched premium versions that happen to be completely ad-free, it is easier for the consumer to skip advertisements completely. The solution to this problem is brand integration in video content.

If done right, brand integration in video content can be surprisingly effective in changing consumer behavior in their favor. But too much brand integration can tune out the audience and make the technique useless. Therefore, the advertisers must understand the overall picture and find ways to associate an emotion with brand integration. For example, brand sponsorship of a beverage in the movie, if cleverly done, can make the brand look cool. This association will increase its market demand. So the key point in this aspect is to create harmony between the brand and the show or video it is featuring.

6. Marketing automation

Like the automation of several other business processes, marketing automation can be highly beneficial for organizations. Marketing automation is crucial for large corporations because they need to generate and organize contacts and leads. On the other hand, small-medium enterprises can benefit from marketing automation as it helps in maximizing the value of their marketing techniques. For example, one of the earliest marketing techniques that employ marketing automation is automatically generated welcome emails. As welcome emails leave a lasting impression on subscribers, and anyone who signs up, setting up an engaging and automated email system can improve customer experience.

Depending on your marketing strategy and your company's need, you may only require an automation tool that can assist in social media or email marketing. But getting an all-in-one tool that can manage several different aspects of marketing can make the process more efficient and promise better outputs. For example, automated reminders, scheduled posts, and feedback emails are all crucial tools in marketing.


Now that the world is returning to normal make your marketing strategy for the company next time, keeping these trends in mind to achieve the best possible outcomes. Moreover, focus on increasing the customer value by making the advertisements more customer-centric. This will help attract more consumers and generate more leads for the company. But before you create any strategy by utilizing any of these methods, make sure that the outcomes and values of these methods are in accordance with your company's values.

Entrepreneurs & Leaders

How to Reduce Stress During a House Move

You're packing up your home and getting ready for a big move. The thought of everything that needs to be done – from p...

Brain Exercises to Help Keep You Mentally Sharp

Our brain controls everything we do, making it the most crucial and essential part of our body. It works as a CPU in...

Best Tattoo Removal in Melbourne

For most people, tattoos are a crucial part of their life story and personal beliefs that they would not alter at an...

What Does a Car E-Safety Inspection Include and How to Pass It?

Owning a car is one thing, but owning a car and being a responsible car owner is something completely different. And...

4 Points to Consider When Opting for Aged Care at Home

Many older people prefer to stay in their houses rather than move to a retirement village or a nursing home. This is...

What Is a Cryptocurrency Exchange, and Which Digital Currencies Are the Most Popular?

The cryptocurrency market is growing exponentially. No wonder so many people want to get profit from the changing rate...

The top 2022 marketing trends you need to know

The marketing world doesn’t stop for any pandemic. In fact, the recent pandemic only paved the way for digital trans...

Pivotal Ways Business Leaders Can Prepare for Success in 2022 And Beyond

As we advance further and further into the 21st century, business leaders must be prepared for changes in the econom...

Corporate Social Responsibility: What It Is and Why It Is Important

Deteriorating working conditions and increasing environmental issues are problems that the corporate world has contr...

Safety first: 6 signs of home structural damage

Gold Coast residents deserve to live in safe homes. However, there are many homes across the Gold Coast that are rif...

Manage your business smartly by outsourcing developers

You know that every penny counts if you're a small business owner. You need to be smart about spending your money to...

Audit Triggers: 6 Common Issues That Can Lead To You Being Audited

Typically, the average taxpayer rarely gets audited. Although most people fear being audited, the reality is that th...

4 Fun Things to Do As a Couple

As a couple, it is always important to keep the relationship interesting between the two of you. There are many fun th...

Essential tech: 6 reasons you need data tape in 2022

Although data tape has been in use since the 1950s, it is still an intrinsic piece of data storage technology. They ...

Safety first: 6 signs of home structural damage

Gold Coast residents deserve to live in safe homes. However, there are many homes across the Gold Coast that are rif...

You Can Lose Weight Eating Frozen Meals

Getting your body ready for the summer is a top priority of many right now. Losing that excess weight can be tough, ...

Best tips of how to market an nft

Market an nft is a challenging task for the beginners. There is a lot of things that need to be taken care, like mar...

Don’t overlook it: why your Adelaide build needs temporary fence hire

Temporary fence hire is an imperative part of Australian construction. In fact, it’s highly unlikely you will ever see...

How to search for a job with a disability

The job search efforts for people living with a disability are much the same as anyone who is looking for a job, exc...

The Australian Dollar – What Every Forex Trader Needs to Know

The Australian Dollar (AUD) is among the most popular currencies for forex traders, because it correlates with a num...

How to Keep Yourself Entertained on a Road Trip in Australia

While a road trip through Australia might sound like the ideal travel trip for a lot of people, there are some who f...

Novated leasing in 2022 - Are they still worth it

Novated Leasing or salary sacrificing as it can also be known has been available in Australia for a long time howeve...

What are the most popular casino games in Australia?

You say casino, and we hear Australia. Yes, Australia is the powerhouse of the world's popular casino games. With th...

Here are some top reasons why a professional headshot is so important

There's a common misconception that headshots are just for budding models or actors however, this couldn't be further ...

Writers Wanted

Content & Technology Connecting Global Audiences

More Information - Less Opinion