Business Telegraph

Could this be the world’s healthiest drink? Australian invented clear protein water

  • Written by Gemma Feltham


Young Australian inventor Bodie Lazar is taking his unique, health drinks global after Chemist Warehouse has ranged BODIE’z Protein Water nationally this week and ALDI Victoria is now stocking the BODIE’z Lifestyle range.

 

“With many saying my clear Protein Water could be the healthiest drink in the world, what I am sure of is that it is definitely revolutionary in the functional drink category," said Bodie Lazar, founder and creator of BODIE’z.

 

Functional drinks include health benefits for the consumer and it‘s one of the fastest growing beverage categories in the world. This protein rich water based drink may be set to lead the way. Bodie Lazar believes global sports drink manufacturers are flooding supermarkets, gyms and health food stores with products that are disguised as natural and healthy – where in fact; they are high in sugar, artificial sweeteners and preservatives.

 

BODIE’z Protein Water – an Australian and world first, four-in-one clear protein drink – contains equivalent amounts of the highest grade whey protein isolate (WPI) found in a typical protein shake, the vitamins found in a vitamin drink, the electrolytes of a hydration drink and high levels of un-fractured (purest) branched chain amino acids (BCAAs).

 

“It’s a hydrating, all-in-one replenishment and a healthy refreshing alternative for anyone looking to ditch sugary sport drinks masked as a healthier option.

 

“BODIE’z increases daily protein intake which is vital for those with busy, active lifestyles and when working out,” Bodie said.

 

“It’s clear, packed with protein, light on the stomach, tastes sensational and the 15g protein range is cheaper than cup of coffee...” Bodie explained on the eve of his departure to Asia and Europe for meetings with several of the world’s leading grocery chains and drinks distributors.

 

“My drinks have less than a gram of sugar, fat and carbs. They have no preservatives and no artificial colours, flavours, or sweeteners” Bodie said. “I saw a gap in the market and I am focused on giving Australians the highest quality functional drink and it’s produced here in our own backyard – now I’m going to take it global.”

 

This innovative clear protein water already has the support of leading health and fitness professionals, such as paramedic and personal-trainer to the stars Duncan Kerr, whose celebrity clients include Michael Clarke and The Wiggles.

 

“BODIE’z Protein Water offers an instant health kick in a bottle, which is set to revolutionise the sports and lifestyle drinks market. Importantly it is ideal to drink during exercise. You don’t get insulin spiking or any of the unpleasant side effects associated with other sports and rehydration drinks,” Duncan says.

 

Accredited Practising DieticianClaudia Jahjah emphasises the wide-ranging benefits of BODIE’z, which caters for everyone looking for a healthier lifestyle. “BODIE’z great product to use and this new drink offers not only hydration but is also a good source of protein, and is light on the stomach because the lactose and fat have been removed.

 

Dr Brendan Ryan, Director and Surgeon at Sydney Bariatric Clinic, also endorses BODIE’z, “This product is ideal for people who have undergone weight loss surgery and need a high quality protein drink that’s not heavy and tastes great.”

 

Following the successful national special buy of the product through ALDI in May 2017, the 15g WPI BODIE’z Lifestyle range in berry and lemon/lime flavours are now available in ALDI supermarkets throughout Victoria.

 

BODIE’z Lifestyle range is ideal for anyone looking for a healthier option to the usual sugary, impulse drinks. It offers hydration and vitamins with the added benefit of 15g WPI.

 

The 30g WPI BODIE’z Performance range is available in Chemist Warehouse nationally in berry and kiwi fruit flavours. The orange flavour, also available, includes 20g WPI plus guarana. This performance product range is recommended for consumption during and post exercise to replace the usual intra workout and post workout drinks.

 

You can also find the BODIE’z range in select health food stores, leading Anytime Fitness clubs, gyms and online at www.bodiezpro.com with free shipping Australia wide.

 

About BODIE’z

Bodie Lazar founded BODIE’z Protein Water in 2015 following two years R&D on what he saw as an underdeveloped and emerging category in the global market place.

 

Like many athletes, Bodie struggled to consume the heavy dairy based protein shakes that often bloat consumers. For over 20 years there had been little innovation in the delivery formats of whey protein. Bodie knew there had to be a better way to provide high quality whey protein isolate in a light on the stomach, great tasting formula that can be consumed during your workouts, competitive sports, cycling, golf or whenever your muscles are searching for protein.

 

After achieving a clear whey protein isolate drink with 30g WPI, Bodie took his product to the next level by incorporating four key elements to assist exercise recovery – 30g whey protein isolate, vitamins, electrolytes and un-fractured branched chain amino acids.

 

BODIE’z Lifestyle range is ideal for the everyday consumer looking for a healthier option to the usual sugary, impulse buy beverages. It offers hydration and vitamins with the added benefit of 15g WPI.

 

Containing the highest quality ingredients, zero preservatives, natural colours, flavours and sweeteners, BODIE’z Protein Water is one of the most advanced beverages on the market. In 2016, BODIE’z Protein Water was awarded Australia’s most innovative beverage in the global SIAL Food Innovation Awards.

 

Prior to founding BODIE’z Protein Water, Bodie Lazar completed a Bachelor of Business at UTS before working in a number of marketing and business development roles in Sydney.