Every content marketing strategy blogging - it’s that simple. Blogging - alongside social media, email, visual content, videos, ebooks and more - make up an integral digital marketing form known as “content marketing”.

But why should every company website have a profound, robust blogging strategy?

Here are five key reasons why blogging is one of the most imperative content marketing services:

1. Blogs produce web traffic

Your blog is one of the best places to show your industry authority. Therefore, if you have a healthy following of people who are interested in your industry/product/service, it is highly likely that they will be more than happy to keep coming back to your website to read up on your fascinating industry insights.

2. Blogging generates 3x more leads than paid search

Blogging - and content marketing in general - has been proven to generate three times the amount of leads than paid search advertising (HubSpot). Paid search often generates fleeting, short-term traffic, but with blogging you can expect leads to come to your site, gain some awesome industry knowledge and then be more than happy to have a look around your website.

3. Blogging increases your chances of receiving organic traffic

Any website with a comprehensive content selection is more likely to be favoured in Google’s search engines. Why? Because Google’s search engine trawlers go looking for websites that can offer profound industry knowledge as well as one that is full of the keywords potential leads are always searching.

Therefore, if your website has a healthy blog section, your website is far more likely to go up the Google search rankings and be seen by potential leads.

4. Blogs can make your brand stand out

Blogs are one of the ultimate ways to advertise your brand. They are one of the main ways you can tell your demographic who you are, what you have, what you know and why they should choose you over the competitor.

With this in mind, it’s important to take the time to consider how your blogs will play out in terms of your brand, asking yourself how you want to convey your brand to your demographic.

5. They make you look like a continuous content machine

People love knowing that they are buying from a trusted brand that has a profound knowledge of what they are selling. Therefore, regularly updating your blog section makes your brand look like an ongoing content machine, something that is there to support the company framework and inform the public about anything and everything relating to your industry.

6. Blogging is affordable

In contrast to some content marketing forms, blogging is far more affordable. Therefore, you can enlist the services of a winning content marketing team who have the ability to bolster up your blog game without blowing your entire marketing budget.

7. Blogging is a long-term, worthwhile investment

People have always loved reading blogs. If they can learn something new about an industry or product they love then they will be more than happy to read your content.

Therefore, blogging is a long-term, highly worthwhile investment that will continue to provide outstanding results if you put the investment in. You will continue to create new and exciting content that leads will love to read and this will keep them coming back to your website time and time again.

It’s just great for business

As you can see, there are plenty of reasons why blogging should always be a part of your digital marketing strategy. It can boost your brand’s reputation as an industry authority whilst driving web traffic and improving your SEO game (just to name a few!).

So, what are you waiting for? It’s time to start posting!