Men's Weekly

.

Business Telegraph

.

Invented in Hong Kong, EXOTICA UMAMI [EX M], a new and natural flavour enhancer gets stamp of approval from professional chefs

  • Written by Telegraph Magazine

HONG KONG SAR - Media OutReach Newswire - 19 June 2025 - A versatile and revolutionary new seasoning and cooking sauce is gaining attention from chefs in the restaurant industry.

241119 Exotica0840

Invented in Hong Kong by food visionary Dan Gan, EXOTICA UMAMI (known to Chinese speakers simply as, "Ex M") is an excellent new alternative for salt, soy sauce and MSG, making food succulent and juicy, plus with a distinctly addictive taste, while in some cases tenderizing the meat or produce.

This new and natural flavour enhancer – with distinct acidic notes and a deep full-bodied umami richness – is ideal for marinating, seasoning, cooking, finishing a dish and taking it to new culinary heights.

This innovative umami sauce was inspired by an ancient Roman recipe but developed and created here in Hong Kong at Gan's Exotica Gelatea Restaurant with 80-days fermentation. When his chef quit, Gan the proprietor was forced to take over. In an effort to improve his food, he created this marinate to add directly to his hamburger while grilling. The result helped earn a place on the "Ranked: the world's best burgers" list by UK platform, Lovefood.

To further refine his revolutionary seasoning sauce, Gan put his outlet on pause for the time being. Using a mixture of pork, herb, spice and secret ingredients with time-tested fermenting techniques, Gan started experimenting with his marinate to improve it to complement the requirements for fine dining. Eventually, EXOTICA UMAMI [EX M]was created.

"I'm not a chef and I don't have any training, but I just wanted my burger to stand out. I found this ancient 2,000 year-old Roman sauce recipe and thought I would try it. I introduced some modern techniques and changed the recipe, constantly refining the formula. I added it to my burger and suddenly everyone was saying it's so juicy and tender and they couldn't get enough of it. I couldn't believe it when food writers started saying it was one of the world's best burgers," says Gan.

Made in small batches, the unique multifunctional sauce has already gained a stamp of approval from the hotel, restaurant and F&B industry. One example is the New World Millennium Hotel's Chinese restaurant, Tao Li which recently offered a set featuring EXOTICA UMAMI in dishes like Smoked Diced Cod, Pan-fried East Spotted Garoupa Fillets and Poached Chicken. In addition, Towngas Cooking Centre in Causeway Bay will be planning to have Cooking Practice and Demonstration Courses of EXOTICA UMAMI starting in July/August 2025.

For chefs, it offers the benefit of saving time and money while generating more flavour. As a marinate or direct application, in some cases it can also help tenderize meat and produce.

Currently, EXOTICA UMAMI is exclusively available to industry professionals and not actively sold in retail. However, EXOTICA UMAMI can be purchased at the JW Marriott e-shop and will be available at Towngas Cooking Centre in Causeway Bay from 1 July for non industry professionals. For anyone interested in more information or details about the sauce or how to purchase, contact: info@exoticaconcepts.com. More information can also be found at www.exotica-gelatea.com
Hashtag: #ExoticaUmami #Umami #ExM #鮮味 #萬能醬

The issuer is solely responsible for the content of this announcement.

Entrepreneurs & Leaders

Elevate Your Outdoor Lifestyle With Beautiful Timber Decking Design Ideas

Imagine stepping out from your living room onto a warm, inviting surface that seamlessly extends your indoor space int...

Moving Beyond the Gym: The Rise of Exercise Physiology in Preventive Healthcare

We are entering a new era in health, one where fitness is not just about aesthetics or performance, but prevention and l...

Why Industrial Drying Equipment Is Essential for Consistent Production

Moisture control is a critical factor in many industrial processes, making industrial drying equipment a key component...

Here’s How to Repaint Your Office Right!

A little repaint will go a long way, if you do it right! The colours that surround your staff have a real impact on th...

HEYTEA Partners with POP MART’s Twinkle Twinkle for First Global Simultaneous Launch

Starting December 22, HEYTEA and POP MART’s popular IP Twinkle Twinkle officially launched their global co-branded cam...

Running With Wide Feet: Why 4E Running Shoes Are Crucial For Injury-Free Training In Australia

If you have wide feet and run frequently, you may have encountered this annoying issue.  A new pair of running shoes ...

Most Loved Pubs in Victoria on Social Media

Victoria’s pub scene is buzzing, and some pubs aren’t just loved locally — they’re lighting up social media feeds with...

Beyond Braces: A Business Guide to Dominating the Clear Aligner Market with Invisalign Technology

The dental industry has evolved dramatically over the past decade, with patients seeking treatments that are not only ...

Vehicle Signage and Truck Signage: Driving Brand Visibility on Every Road

In a crowded marketplace where standing out matters more than ever, businesses are constantly looking for cost-effecti...