Global expansion: Jungheinrich officially launches direct sales company in South Korea
- Written by: Telegraph Magazine
The establishment of Jungheinrich Korea marks a further step by the company towards expanding its presence in the strategically important Asia-Pacific region and pursuing its international growth strategy.
Jungheinrich has been operating in South Korea via a dealer network for more than 20 years. With its new direct sales organisation, the company is strengthening these long-standing local partnerships and offering customers more direct access to its comprehensive portfolio of products, services and material handling solutions.
Nadine Despineux, Chief Sales Officer, Jungheinrich AG, says: "Jungheinrich Korea brings our Strategy 2030+ to life: within the 'Global Expansion' strategic focus area, we aim to position Jungheinrich even more globally and, in particular, to grow outside Europe. The Asia-Pacific region is one of our key focus regions in this regard, and Korea represents a significant next step.Together with our long-standing partners, we aim to be closer to our customers and to develop our business locally in a sustainable manner."
The new country unit will serve customers in South Korea's logistics and manufacturing sectors, a market with strong growth potential, where e-commerce, labour shortages and rising safety requirements are increasing the need for sustainable, electrified and automated solutions. Through direct sales and its established partner network, Jungheinrich can address a broader range of customer requirements, offering the premium Jungheinrich brand and "AntOn by Jungheinrich" as a reliable, cost-effective option.
With the launch of Jungheinrich Korea, Jungheinrich builds on years of experience in the market and underlines its long-term commitment to South Korea and the wider Asia-Pacific region. Across this region, Jungheinrich is represented through eight country units and more than 14 partner countries, supported by dedicated Key Account and After Sales teams.
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