Business Telegraph

The Entrepreneurs

Adinkra Designs

  • Written by Candice Meisels

An Australian family have created an award-winning family business to help people in Africa.

Gorgeous, sustainable, eco-friendly and ethically made homewares, nursery decor, bags, totes and dolls.



Australia, 20th August, Kelly and Kelvin Boateng and their young family visited Kevin's homeland, Ghana, West Africa.Kelly has been nominated as a finalist for the AusMumpreneur Awards, Making a Difference award for their business Adinkra Designs


Kelly says: " It was unforgettable, catching up with family and introducing our children to a new culture, their heritage. They embraced it with open arms, leaving technology at home, getting in touch with nature, making new friends and trying new cuisine!  It was an amazing adventure to say the least and one that we hope to repeat often. "


Kelly was struck by the bright, vibrant colours that can be found in Ghana's markets. She loved the beautiful fabrics, handmade art and craft and fresh produce.



Kelly adds: " We really wanted to take a part of Ghana home with us and inspire others to explore this wonderful part of the world and so the idea for Adinkra Designs was born. "

"Adinkra are a set of symbols used in Ghanaian culture to encapsulate traditional wisdoms and are ingrained in Ghanaian history, they are everywhere in fabric, architectural design, wood carvings, jewellery etc. As Adinkra symbols are an iconic part of Ghanaian heritage, we thought it was an ideal fit for our business as it reflects our why, our reason for establishing Adinkra Designs in the first place…"

"We believe in a combined philosophy of trade and aid. We work direct with artisans to ensure fair work and fair pay practices and we also feel strongly that children are our future and should also be our focus, so for this reason we contribute part of our profits towards education and clothing for children in great need. "

 


Kelly and her husband import most of their gorgeous products from Ghana. They work with local artisans on unique designs. They are ensured that they are paid a fair price for their work. Each piece they sell has a story to tell.

Adinkra Designs sells totes, handbags, home decor and kids and baby decor.


Adinkra also sells: Dolls for a Cause

Profits are donated to African Youth Initiative Centres, a charity that sets up youth services in Ghana, West Africa and in Sydney, Australia. The centres provide educational support for disadvantaged young children.”

 


Kelly concludes:

"I feel so honoured to be a finalist in the Ausmumpreneur Awards. We began our business just a little over a year ago and to see the love and support shown for our products makes us feel so proud of our team of weavers in Ghana and the incredible amount of work and skill they put into each basket. We are happy for the positive growth and contribution this has meant for the communities we support in Ghana. To now have the opportunity to win an Ausmumpreneur Award is great recognition of the work we have done, and is truly humbling. Being a finalist is also great validation that we are on the right path and that we can combine a sustainable business model with a positive social conscience to truly make a difference."
 


https://adinkradesigns.com.au/

Entrepreneurs & Leaders

How a day at the races can help you win clients

In today’s modern digital age, some may think that the days of wining and dining your clients are long past. In real...

14 Best Indoor Plants for Australian Homes

Your home is your sanctuary and adding plants can make it that much better. What you will need are plants that thriv...

Full Guide to No Deposit Free Spins

Free spins are bonuses given to spin the reel for free a certain number of times in different types of slots. Usuall...

Stripe Payment Methods: Top Payment Methods Supported By Stripe

Founded in 2009, Stripe is a fully-fledged payment method with impressive global coverage. It is a payment gateway...

IPE Decking

With an increasingly green society, it makes sense to make your deck choices environmentally friendly. Choosing IPE ...

Tips to Choose the Right Digital Agency for Your Business

Nowadays, a growing number of businesses have come to a point where they have to outsource digital marketing service...

Ways to Improve Your Local Marketing Strategy

Your local business is struggling. New customers are hard to come by. You’ve tried marketing, but it just doesn’t se...

How one can have a great reputation on Instagram

If you want to get Instagram followers, you are supposed to get yourself a great reputation here on this platform. S...

The Right SEO Agency Can Make All the Difference

There is a lot that goes into successfully marketing a business online. We all tend to put a general importance on t...

How to pick an engagement ring

How to Pick the Perfect Engagement Ring - Peter Franklin How to Pick an Engagement Ring — Borsheims Is i...

Nose news: 7 potential benefits of rhinoplasty

Rhinoplasty, or a nose job, is a cosmetic procedure designed to modify the nose’s appearance. These procedures can b...

Corporate Calendar - 5 Best Practices for Keeping Your Work Calendar Organized

Do you need to get those all-important corporate gifts and promotional products out on time for every marketing camp...

What can I purchase with a Low Doc Business Loan?

As a business owner or self-employed individual, approaching a traditional bank or lender for finance can be complic...

Buying Facebook Likes

Facebook is among the social networking platforms you should undoubtedly use If you'd like to generate some buzz or ga...

Betting Sites that Use Cryptocurrency

Crypto Sports Betting Sites When talking about crypto, the first currency that comes to mind is Bitcoin. A sport be...

Online Gambling Statistics in Australia

Aussies are among the world's most prominent gamblers, whether they're playing slots at a traditional casino or the ...

Why DIY Plumbing Will Do More Damage Than Good

When you’re having plumbing issues, it can be quite tempting to fix these yourself. Some plumbing issues look like e...

Understand More About Vehicle Detection Sensors

Within any traffic setup system, vehicle detection is an appropriate vehicle detection procedure. Vehicle detection ...

Top Three Benefits of Social Media Marketing for Businesses

While social media has made marketing so much easier, entrepreneurs should use social media creatively and strategic...

COVID Impacted Australian Businesses Find Alternative Revenue Through Print-on-Demand

Australian businesses with COVID impacted staff are struggling to find alternative revenue streams. One way they hav...

Enhance the Aesthetic Appeal of Your House by Design the Best Home Garden

The house I live in now oozes exclusive charm and elegance of its own, with its exquisite architectural design from ...

Is the Housing Market in a New Upward Trend?

The housing market in the United States has been on fire, with prices and sales surging due to low mortgage rates and ...

How do I get my stubborn dog to listen?

Dog experts are accustomed to hearing complaints from frustrated dog owners. Some of the things that they commonly h...

Launching a Startup Real Estate Business? Ideas to Learn from Display Homes

Investing in real estate is considered lucrative and draws many investors from far and wide. This isn't all rosy, as m...

Writers Wanted


NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion