Google AI

Business Telegraph

.
The Times


.

Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture

  • Written by: Telegraph Magazine

This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024.

Lee Kum Kee joins the THAIFEX - Anuga Asia event for the third consecutive year.
Lee Kum Kee joins the THAIFEX - Anuga Asia event for the third consecutive year.

This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness.

A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event.

Lee Kum Kee invites Chef Pom (Thanarak Chuto) for an exclusive live cooking show at THAIFEX - Anuga Asia 2025.
Lee Kum Kee invites Chef Pom (Thanarak Chuto) for an exclusive live cooking show at THAIFEX - Anuga Asia 2025.

Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border.

Vincent Wong, President – APAC of Lee Kum Kee Sauce said: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine."

Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world.

Follow Lee Kum Kee's updates at: www.facebook.com/LeeKumKeeThailand

Hashtag: #LeeKumKee #LKK


The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit .

Entrepreneurs & Leaders

Protecting Lone and At-Risk Workers: What Australian Employers Need to Know

From the community nurse visiting a client's home after dark, to the retail worker closing up alone, the real estate a...

The Benefits of Controlled Growing Environments

Growing plants is anything but simple. It takes a lot to keep them alive. Even the best farmers battle daily with weathe...

What Travellers Really Appreciate About Hotel Rooms

Hotels dump way too much cash into stuff nobody asks for. Weird designer chairs that destroy your back, complicated ligh...

Protect Your Projects with the Building and Construction Lawyers in Brisbane

Building projects involve detailed contracts, staged payments, strict timelines and several parties with different res...

How Local Amenities Can Influence Your Property Decision

Buying or renting a property is a lot more than deciding whether you like the indoors. But your actual life happens outs...

How to Document Workplace Harassment and Protect Yourself

Workplace harassment is not a joke. It’s something thousands of people experience every day. We as a society still can’t...

Simple Ways to Make Your Marketing Displays Stand Out

A marketing display only has a few seconds to attract attention. Whether it is placed in a shop, reception area, office...

How to Prepare Your Home Before Putting It on the Market

Selling your home can make you look at your own property through different lenses. It happens. When you’re preparing to ...

What Should You Look for in a Commercial Property Investment?

Buying a commercial property isn't the same as buying a home. The numbers in this purchase matter a lot more. To make ma...