ZJLD Appreciates Hong Kong’s Liquor Tax Cuts and Sees Bright Prospects for Premium Baijiu Trade
- Written by: Telegraph Magazine
Chief Executive John Lee said that the adjustment of the liquors tax is a measure to "consolidate and enhance" Hong Kong's position as an international trade center. The Chief Executive has also referenced the successful experience of abolishing the wine tax in 2008 to boost the wine trade and added that such a measure would promote the trade in the liquor business and drive the development of high-value-added industries such as Logistics and Warehousing, Tourism, and Premium F&B Business.
Data shows that compared to 2008, wine's import and re-export value increased by 375% in 2023. In 2009, the number of wine trade-related companies in Hong Kong increased by 350, creating 1,000 new jobs. The industry's revenue increased by 35% over two years after implementing the duty-free policy. Wine import volumes have also maintained steady growth, with the number of companies engaged in the wholesale of alcoholic beverages increasing from 310 in 2008 to 800 in 2023, according to government statistics. Meanwhile, the number of retail stores selling alcoholic drinks has increased from 140 in 2008 to 520 in 2023. Hong Kong ranks as the world's third-largest wine auction center.
Mr. Paul Ng, the Executive Director and Head of International Operations of ZJLD Group, expressed, "The Hong Kong Government's decision to lower the import duty on liquors will undoubtedly be a major boost for the industry, especially for the local premium baijiu market and its international trade. As the largest listed baijiu company headquartered in Hong Kong, we are well-positioned to seize this opportunity. In addition to relying on Hong Kong as a financing platform, we also view Hong Kong as a gateway for our global development. Many of the Group's high-end products will benefit from the relevant policies," He further analyzed, "On the one hand, we will pass on the benefits of the tax cuts to the market, allowing those who love and want to try Zhenjiu products to enjoy value-for-money and high-quality baijiu, thereby further expanding our brand's influence and enhancing the capital market's valuation of our Group. On the other hand, as an international financial center and a major tourism destination, Hong Kong's wine auction, premium F&B, and hotel industries are thriving, with strong demand for quality baijiu. The tax reduction policy will undoubtedly drive further development of the entire industry ecosystem, thereby benefiting the public."
Hong Kong is the springboard for Chinese baijiu to go global, and the adjustment of its tariff policy directly affects the initiative for Chinese baijiu companies to showcase and market their products in Hong Kong, thereby driving the growth of Chinese baijiu exports. ZJLD believes that this reduction in liquors tax will inject new vitality into the local and national baijiu market, promote the export competitiveness of baijiu, and help Hong Kong further consolidate its strategic position in the global baijiu trade. Meanwhile, many outstanding baijiu brands can leverage Hong Kong's internationalized platform to radiate across Southeast Asia and global markets, jointly promoting the Chinese baijiu culture to the world and comprehensively strengthening international recognition and influence.
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About ZJLD Group Inc.
Zhen Jiu was established in 1975 in Zunyi, Guizhou, China's primary production area of sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. It is one of the "Three Representative Sauce Flavor Brands in Guizhou", along with Moutai and Xijiu. In the same year, it was announced by the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau to become one of the two sauce-aroma baijiu served at state banquets.
ZJLD Group Inc. is a leading baijiu group in China that is devoted to offering baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma, with sauce-aroma being its core. In terms of revenue in 2023, the Company was the third-largest private baijiu company in China, according to Frost & Sullivan statistics. The Company operates four baijiu brands in China, including Zhen Jiu, Li Du, and two leading regional names, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic products. It strives to create a wide variety of aromatic and mellow baijiu products to meet the diverse preferences of consumers, seize broader market opportunities, and promote traditional Chinese baijiu culture.
