EXPANSION PUTS AV COMPANY IN THE SPOTLIGHT
- Written by Jackie McRae
Expanding into Fiji with the Marriott Hotels’ newest 5 star resort and signing a six year tenure with the Royal International Convention Centre (Royal ICC) has placed leading Australian audio visual company Microhire centre stage of the events industry.
The company has doubled its revenue in the last five years and has surpassed its projection for the current financial year to become the largest privately owned corporate event staging company in the country.
Microhire Group General Manager Shayne Liddell said the growth is testament to investment in cutting edge technology, big picture thinking and the ability to maintain meaningful partnerships.
“We have maintained a holistic approach to our growth strategy from day one, and are confident in our brand, our services and our team. We offer the largest range of equipment in the industry and were the first company in Australia to bring game changing new technology to the conference and exhibition market, delivering real value to our clients and industry partners,” he said.
Microhire has rapidly grown its venue partnerships across the eastern seaboard, with more than 35 venue agreements with some of the industry’s biggest names; Rydges, Doltone House and Marriott Hotels, including the unprecedented re-signing of the Brisbane Marriott Hotel as well as Microhire’s first international office at Marriott’s newest resort at Momi Bay, Fiji.
Following its opening only six weeks ago, the Fiji Marriott Resort Momi Bay has already hosted ten events with the support of Microhire.
Michelle Scott, Director of Sales and Marketing, said the partnership with Microhire was a natural fit through its credible reputation within the Marriott Group and its innovative approach, high quality product, creativity and professionalism.
“Fiji Marriott Resort Momi Bay is the first 5 star property in Fiji to offer event clients both Full HD projection and LED technology, so it was imperative we engaged a specialist audio visual company that not only understood advanced technology, but also pushed themselves to develop custom cutting edge solutions that we can offer to our customers,” Ms Scott said.
With a strong Meetings Incentives Conferences Events (MICE) industry hosted largely by clients from Australia, New Zealand, Asia and the United States, the expectation for advanced technology is set to keep the audio visual company introducing new and emerging technologies.
Hefty focus and investment in delivering new technology is one of the key reasons Microhire was awarded a market leading contract with the Royal International Convention Centre extending the current partnership to 2023.
Complete with an industry leading projection offering through the use of Christie projectors, as well as 72 intelligent moving head lights and NEXO PA systems, the technical equipment at the venue, and the prowess of the Microhire team, ensures exceptional events are produced every time, no matter the size or content.
Royal ICC General Manager of Operations Sujoy Dey said the world class audio visual delivered by Microhire at the venue has played a significant role in its own acquisition of new clients.
“We execute over 300 events a year for a diverse client group, each demanding the best of the best. We require a responsive AV partner that can deliver on a diverse brief, and Microhire achieves this every time, without exception,” he said.
“By investing in an extended contract period of six years, we are enabling Microhire to invest in further technologies that will meet the needs of our world class clientele”.
Mr Liddell argues it is the investment in technology that establishes them as the benchmark for audio visual and staging services in the $30.2 billion Australian events industry.
“Our clients expect the best for their customers, so we make sure we put a spotlight on quality and unsurpassed innovation.”
Microhire’s expansion also extends to new venue partnerships with Rydges Fortitude Valley and Doltone House Australian Technology Park, as well as new Preferred Supplier Agreements with Brisbane Powerhouse and Victoria Park Golf Complex, with further expansion announcements expected in the near future.
ABOUT
With 30 years’ experience, Microhire is the preferred event partner for leading venues including the Royal International Convention Centre, Doltone House, Luna Park Sydney, Brisbane Powerhouse and Marriott International.
Microhire boasts an impressive client list with some of Australia’s largest blue chip companies, and has delivered services for high profile events such as Queensland Tourism Awards, Walkley Awards and Brisbane Fashion Weekend.
